Public Relations in the Age of New-Media!

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IABC/Detroit and PRSA Detroit Present the Changing Face of Public Relations -- PR in a Web 2.0 World

IABC/Detroit and PRSA Detroit Present the Changing Face of Public Relations -- PR in a Web 2.0 World

DETROIT, Jan. 23 /PRNewswire/ -- The emergence of social networking sites, blogs, search engine optimization, and a host of other technologies presents a learning curve for those involved in business communications. IABC/Detroit and PRSA Detroit help industry professionals stay ahead of the game with a special program: The Changing Face of Public Relations - PR in a Web 2.0 World. The luncheon session takes place Tuesday, Feb. 19, 2008 from 11:45 a.m. to 1:30 p.m. at the Downtown Detroit Courtyard Marriott at 333 E. Jefferson, Detroit (across from the Renaissance Center).

Michael Pranikoff, PR Newswire's director of emerging media, will share his expertise on implementing new media techniques to engage audiences, and discuss how communicators can stay ahead of the evolving online world. This engaging presentation will focus on how communicators can utilize the new technology that drives emerging media and provide a real world case study utilizing those tools - ultimately delivering information needed to incorporate those tools into a communications program. This session is suitable for the novice communications professional as well as those that have been working in social media for a few years.

Featured topics include: -- RSS (Real Simple Syndication) -- Social Media (Blogs, Podcasting, SMS, Vlog, Vodcasting) -- SEO (Search Engine Optimization) - What you need to know to craft search terms -- Web Analytics -- Using Multimedia Online

This session is part of a monthly luncheon program. The cost to attend the program is $30 for IABC members and $45 for non-members. Reservations can be made online at or by contacting Nancy Skidmore at [email protected] or 248-546-5490.

About IABC/Detroit

The International Association of Business Communicators (IABC) is the only multidisciplinary professional association dedicated to both internal and external communications. It is your connection to a global network of more than 15,000 communications professionals who hold leadership positions in advertising, community relations, corporate communications, development/donor relations, employee/internal communication, fundraising, graphic design, marketing communications, media relations, multi-media production, public relations, and web design.

IABC/Detroit is one of the largest chapters in IABC with hundreds of professionals working in diverse industries and disciplines within the business communications field in southeastern Michigan. Through IABC-both locally and globally - you can connect to peers, jobs, vendors, and customers, as well as find the knowledge and resources you seek to enhance your career or job performance. For more information about IABC/Detroit, visit, or to become a member of the global network, visit


CONTACT: Nancy Skidmore of IABC/Detroit, [email protected],

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