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Award-Winning International Designer Launches New Label and Collection during New York and Los Angeles Fashion Weeks

Irina Aidinyan Red Carpet Launch Unveils Irucci & Aniko Collection to 200 Fashion, Beauty and Entertainment Professionals at Fashion Show in Hollywood

HOLLYWOOD, Calif., Sept. 5, 2014 /PRNewswire/ -- Fall is fashion season in New York and Los Angeles and Irina Aidinyan will unveil her new label Irucci & Aniko on September 25, 2014, at a Red Carpet Fashion Show in Hollywood, California. The chosen date is sandwiched in between New York Fashion Week and Los Angeles Fashion Week. "It was important to launch our line when everyone in the industry is excited about Fashion Week, new designers and hot, new looks. I've been a respected designer for many years but this is my first official collection and I am excited to show the world Irucci & Aniko," said Aidinyan. Aidinyan is a Russian, award-winning designer, who has been creating attention-grabbing, exciting designs for over 15 years. Her designs have been seen in leading magazines, on television and Hollywood Red Carpets. Her use of vibrant colors and asymmetrical lines has attracted celebrities and international fashionistas to her successful line and boutique, both formally named Irucci.

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Aidinyan has teamed up with former model, Ani Hovsepyan to create a new label and company, Irucci & Aniko that will cater to high-end boutiques, fashion forward clientele and Red Carpet attendees. The collection will showcase Irucci & Aniko's unique use of textures and colors to create dynamic garments. The fashion show will parade designs from bikinis, trend-setting daywear to high-fashion couture pieces. "Our designs have a very European style, yet there is no subtlety in our lines, colors and mix of fabrics," said Aidinyan. "Our passion for creating elegant and striking designs is evident in our casual, as well as, couture garments."

The Irucci & Aniko fashion show is a private event for fashion, beauty and entertainment industry professionals from all over the world. Premiere boutique owners, buyers, celebrity stylists, fashion journalists and celebrities will be in attendance. "We are going to have an beautiful Fashion Show and an amazing party to celebrate all the hard work we've put into making Irucci & Aniko a brand that will the fashion industry will talk about," said Aidinyan. Request for attendance can be made at

About Irina

Irina has been in the world of fashion for over 20 years. She was a sought after stylist for many years before picking up her sketch pad, needle and pin and began designing avant garde clothing. Haute Couture has been her passion and the designs for which she has been celebrated. After a successful career in Russia, Irina moved to the United States and opened Irucci Couture, in Glendale, California, as well as, a manufacturing plant. Irucci Couture and Irucci & Aniko designs are 100% made in the USA with the finest fabrices from around the world.

About TRY WILLIAMS Communications

TRY WILLIAMS Communications is a boutique firm comprised of a team of veteran communication specialists available to provide communication services to corporations, start-ups, non-profits, celebrities and philanthropists. We understand that effective penetration in a marketplace results from a steady and consistent impact of the brand in the relevant space. We offer expert business development strategies, targeted public relations campaigns, crisis management and social media support. We help build the brand and position the client to grow and sustain its visibility for the long-term.

Media Contact: Natasha Rogers, TRY Williams LLC, 213 375 8799, [email protected]

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SOURCE Irina Aidinyan

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