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55 companies introduce what comes next in gadgets, gear to 1,000 journalists at record-breaking ShowStoppers® press event at IFA in Berlin

BERLIN, Sept. 5, 2014 /PRNewswire/ -- Breaking all records, 55 industry leaders, innovators and startups introduced what comes next in consumer electronics and home appliances to approximately 1,000 journalists attending ShowStoppers® @ IFA 2014, the seventh-annual edition of the Official Press Event of IFA, the global tradeshow that moves markets and inspires buyers.

"This year, 3Doodler became the most popular 3D printing device on the market, selling more than 100,000 units worldwide. To announce such a milestone at ShowStoppers gave us the chance to meet with some of the world's leading press, and get the news out there in the fastest and most effective way for a startup," said Daniel Cowen, Co-Founder, 3Doodler.

"Pound for pound, ShowStoppers puts more reporters in the room with more brands than any conference event I've been a part of. It's a no-brainer," said John Procter, Executive Vice President, McBee Strategic, the public relations agency for GN ReSound.

"We've exhibited at ShowStoppers events in the U.S. for several years. This is our first event at IFA in Berlin. The event was first-rate. The turnout was tremendous and more than exceeded our expectations. ShowStoppers gives us the opportunity to not only showcase our amazing robots like MiP, but also to introduce new innovations in consumer products to a new audience of press we are meeting for the first time," said Dave Malacrida, PR & Media Relations for WowWee.

"We get to brief a huge audience of high calibre target journalists just before IFA begins. ShowStoppers is the best place for us to launch exciting products, such as the Backbeat Pro," said Stuart Bradshaw, Europe and Asia Consumer Manager at Plantronics.

"We are regular attendees of Showstoppers but this year by far exceeded all the previous ones. The whole event was so well put together with an interesting mix of innovative products and a massive amount of relevant outlets. In only three hours we were able to shake hands with all the journalists from the top tech titles worldwide, meet old friends and get a bunch of new contacts and leads to follow up on. Launching our new product, the Urbanears Plattan ADV headphone, at ShowStoppers, felt like the right thing to do and it turned out to be a huge success. It felt like we were speaking to an audience the whole time and the three hours went by in the blink of an eye," said Paula Thelin, Communications Manager for Urbanears Headphones.

ShowStoppers organizes news and new products for journalists working on deadline to discover the latest smartphones, tablets, gadgets and gear, smart devices powered by Internet-connected apps, laptops, cameras, headphones, software, audio components, connected cars, and more – just in time for the all-important fourth quarter, holiday sales and gift-giving season.

Click here for a quick summary of the companies that exhibited at ShowStoppers @ IFA 2014 – and their news and new products.

Coming up              
The next ShowStoppers press events are ShowStoppers @ CTIA 2014 Super Mobility Show, 8 September in Las Vegas; ShowStoppers @ GITEX, the official press event of GITEX Technology Week, 11 October in Dubai; ShowStoppers @ CES 2015, 6 January in Las Vegas; and ShowStoppers @ Mobile World Congress 2015, 1 March in Barcelona.

To join the companies that meet the press at ShowStoppers, contact Dave Leon, +1 845 638 3527, or Lauren Merel, +1 212 355 6326.

About IFA              
IFA is the world's most significant trade show for consumer electronics and home appliances and will take place on the Berlin Exhibition Grounds (Berlin Expo Center City) from 5-10 Sept. 2014. In 2013, 1,500 exhibitors displayed their vast range of products and innovations on rented display areas covering 145,000 m². Approximately 240,000 retailers, buyers, exhibitors and consumers attended IFA 2013.

About ShowStoppers®             
Now in its 21st year, ShowStoppers is the global leader in producing press events spanning the US, Europe and Asia. Each event organizes product introductions, sneak previews and demonstrations for selected journalists, analysts and venture capitalists. Companies exhibit at ShowStoppers events to generate news coverage, promote brand, and open new markets. ShowStoppers produces events at CES, CTIA and Mobile World Congress, among others; the official press events at IFA, NAB and GITEX; and partners with CES, CE Week and CTIA.

Contact for IFA

Nicole von der Ropp     
Press Officer         
+49 30 3038 2217               

Contact for ShowStoppers

Steve Leon            
Partner                
+1 512-288-0950

SOURCE ShowStoppers

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