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PANDORA Jewelry Signs on as Official Jewelry Sponsor of Mercedes-Benz Fashion Week Spring/Summer 2015 Collection

Jewelry collection to be featured in Vivienne Tam 2015 Runway Show

COLUMBIA, Md., Sept. 4, 2014 /PRNewswire/ -- PANDORA Jewelry is proud to announce it has signed on as the official jewelry sponsor of Mercedes-Benz Fashion Week, (MBFW) taking place September 4 – 11, 2014, at Lincoln Center in New York City. PANDORA offers a full line of fine jewelry known for its high-quality, hand finished designs made from genuine materials. Guests of MBFW will have the chance stop by the PANDORA lounge at Lincoln Center to see an exclusive preview of the brand's elegant future collections.


This year, PANDORA has partnered with international designer, Vivienne Tam, and will add the finishing touch to each of the designer's Spring 2015 runway looks with jewelry selections from the PANDORA collections. 

"This is the first year we've participated in Mercedes-Benz Fashion Week, and PANDORA couldn't be more excited," said Keshia Holland, Director, Public Relations, PANDORA Americas. "We are thrilled to be partnering with the iconic Vivienne Tam and are looking forward to showcasing how our jewelry complements the designs."   

Vivienne Tam will feature selections from multiple PANDORA Collections, including uniquely styled bracelets and hand crafted Murano charms that will accent the chic Spring 2015 designs. The Vivienne Tam show will take place Sunday, September 7 at 6 p.m.

"I'm very excited to be collaborating with PANDORA this season," said Tam. "Their jewelry is a perfect complement to my Spring 2015 runway collection."

Produced by IMG Fashion, Mercedes-Benz Fashion Week will see more than 80 shows, presentations and special events. New York has become the hub for international designers looking to debut their designs on the same runways as leading American brands. This season, Mercedes-Benz Fashion Week has designers from 12 countries, including Australia, Brazil, China, France, India, Israel, Italy, Korea, Spain and the United States, along with 15 designers making their MBFW debut.

To keep up with PANDORA's activities throughout the week, follow PANDORA on Twitter ( using hashtag #PANDORAtakesNYC.

For more than 30 years, PANDORA has been making its mark in the international fine jewelry industry and is world-renowned for its high-quality, hand finished designs made from genuine materials at affordable prices. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. The strength of the PANDORA charm bracelet is the detailed design, the high quality and the unique threaded bracelet system (U.S. Pat. No.7,007,507). The affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and watches made from sterling silver and 14K and 18K gold. Perfect for any occasion, PANDORA jewelry is sold in over 80 countries on six continents in over 10,000 points of sale, including approximately 1,200 PANDORA branded concept stores. To view the PANDORA collection, build a personal piece online or locate a jeweler, please visit For news and updates, find us on Facebook or follow us on Twitter.

Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 9,000 people worldwide of whom 7,000 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2013, PANDORA's total revenue was DKK 9.0 billion (approximately EUR 1.2 billion). For more information, please visit

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