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Cloud technology company AppLayer has announced the availability of its new platform, White Label Box. The solution allows businesses to outsource standard IT applications and core infrastructure through their preferred IT services company, avoiding the need to manage multiple cloud and on-premise providers.

A key feature of White Label Box is the simplification of user and application management. An authorised individual - the reseller, the business customer, or both - can login to the interface, add users and instantly grant access to any of White Label Box's core services. Applications range from Hosted Desktop to SharePoint or Dynamics CRM and can be assigned individually or combined to form complete, integrated, IT solutions. This means that businesses are able to focus on managing their employees and providing them with the right tool to do their job, irrespective of whether this is a desktop, server or SaaS-based application, or a combination of all three.

"Small businesses are tired of managing poorly integrated IT solutions that have frequently been put together in an ad-hoc manner over a number of years by various suppliers and vendors," commented David Organ, director of AppLayer. "Many employees work away from the office and depend on mobile devices. Managers are increasingly looking to virtualisation, hosting and the cloud to get rid of costly, inefficient servers and sprawling in-house desktop infrastructures. We developed White Label Box so that IT services companies can finally offer a fully-fledged cloud solution to their customers, adapted and branded to their own requirements."

"White Label Box represents a huge opportunity for traditional IT companies," said Jeremy Curtis, managing director of Flint IT. "We work primarily with businesses in the SME sector, where resources are limited and flexibility is essential. Our clients rely on us to help them select and manage the right IT solution for their business. By using the White Label Box platform we are able to maintain that close working relationship, even when that means moving them to a hosted or cloud based environment. We can take care of our customers' applications and data requirements without having to worry about managing different suppliers or the underlying infrastructure, all of which is handled by AppLayer."

To support partners as they adjust to this new, virtual model of delivering managed services, White Label Box also includes a Partner Hub. The hub is in the form of a Web portal which provides resources ranging from documentation to promotional materials, all of which can be branded, to help resellers capitalise on this new opportunity.

About White Label Box
White Label Box is the second generation cloud platform from AppLayer. It is based on Microsoft's virtualisation and private cloud technology stack, including; System Center's Dynamic Datacenter, Hyper-V, Server 2008 R2, App-V, ForeFront and Citrix XenApp and XenDesktop HDX presentation technologies.

The White Label Box portfolio of products includes Hosted Desktop (multi-tenancy or VDI), Exchange 2010, SharePoint 2010, Dynamics CRM 2011, On-demand Virtual Applications, Virtual Private Servers, Cloud Storage, Online Backup and Private Cloud. The solution is fully-virtualised, secure and resilient and offers a 99.99% availability guarantee. Services are provided from a network of certified Tier 3 datacentres both in the UK and internationally all operating the latest HP server and SAN technologies with Cisco firewalls and networking.
www.whitelabelbox.co.uk

About AppLayer
AppLayer has been developing cloud-based IT solutions for businesses and partners since 2009. Headquartered in central London, the company is a new breed of IT company, using the latest developments in technology and connectivity to satisfy the demands of modern businesses.

A success story in its own right, AppLayer was founded by a couple of young entrepreneurs at the height of the recent recession, with the simple but ambitious intention of making IT user friendly.

After being approached by a number of investors, AppLayer secured funding in 2011 and continues to go from strength to strength. Today the company has been recognised by Microsoft for its hosting capabilities and continues to make inroads into the IT industry. AppLayer has an international customer base consisting of large hosting companies, IT distributors and value added resellers from the UK and US to the Middle East, Africa and Australia.
www.applayer.co.uk

About Flint IT
Flint IT has been providing fixed price IT support & services for Microsoft Desktop & Servers to SMEs since 2005. The company was recognised by Microsoft as a Small Business Specialist in 2006 and Microsoft Silver Partner in 2010.

Providing IT support for 7 years, Flint IT has developed a deep understanding of the IT requirements of the SME. Its customers use on-premise servers, data centre servers, private cloud solutions and public cloud solutions. Flint IT designs & provides the most technically & financially appropriate solution to meet its customers' requirements.

Flint IT is privately owned and managed by Jeremy Curtis.
www.flint-it.com

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