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PHOENIX, AZ -- (Marketwire) -- 11/05/09 -- GreenNurture, a Web-based platform that encourages positive environmental actions through the blending of sustainability and new media, announced today a rewards partnership with RecycleBank, which will allow future users of GreenNurture.com to receive rewards for active participation with thousands of retailers and brands. GreenNurture will introduce the partnership to the media at the Opportunity Green Business Conference being held at the Anderson School of Management at UCLA on Nov. 7-8, 2009. Representatives from both companies will be present and available for questions and comments on Nov. 7-8, 2009.

"RecycleBank's foundation started by rewarding people for recycling at home, and we are excited by the opportunity to now extend our rewards program to reward people for the positive environmental actions and steps they take," said Morley Ivers, Chief Rewards Officer of RecycleBank.

GreenNurture CEO/co-founder Derrick Mains said, "We really couldn't think of a better partner than RecycleBank. They are pioneers in the field and getting people to take positive environmental actions is what both companies are all about. We are excited to offer our users access to their rewards program."

About GreenNurture

GreenNurture is a company bringing sustainability to your fingertips. The online application, GreenNurture.com, blends new media and sustainability -- creating a tool which drives both positive environmental and bottom-line change. The site actively engages and rewards an organization's most valuable asset -- its people -- to share ideas on environmental improvements within the workplace.

GreenNurture.com addresses company needs by providing:

--  Politically neutral activist-free content focusing on saving money and
    creating awareness

--  Results tracking to measure energy, water and waste expenditures

--  The Green Action Index (GAI): measuring the level of engagement and
    participation among employees of an organization, allowing shareholders and
    stakeholders to see sustainable actions taken

--  Social media platform: allows for the exchange of information, sharing
    of models and best practices, and harnessing of collective intelligence

--  Rewards through a partnership with RecycleBank
    

GreenNurture.com is currently in private beta testing with a hard launch slotted for Jan. 15, 2010. For more information about GreenNurture go to www.GreenNurture.com and follow us at www.twitter.com/GreenNurture.

About RecycleBank

RecycleBank® partners with cities to increase recycling, collection efficiency and to support local economies. RecycleBank utilizes its proprietary software and three-step process Recycle, Record, Reward(TM) to measure the amount of material each home recycles and then convert the amount recycled into RecycleBank Points that can be used to shop at hundreds of local and national Reward Partners. RecycleBank currently provides service to more than one million members across the U.S. and the U.K. and has over 2,000 local, regional and national businesses that accept RecycleBank Points earned for recycling. RecycleBank has been recognized with a number of business and environmental awards, including as a Technology Pioneer by the World Economic Forum and as a Champion of the Earth by the United Nations Environmental Programme. Ron Gonen is the co-founder and CEO of RecycleBank and investors include Sigma Partners, RRE Ventures, Kleiner Perkins Caulfield and Byers, The Westly Group and Columbia University. RecycleBank is a global company headquartered in New York City. For more information, visit www.RecycleBank.com, fan us at www.Facebook.com/RecycleBank, and follow us at www.Twitter.com/RecycleBank.

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