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Marketing Like the Big Boys

Bailiwick Company offers unique marketing services aimed at small and mid-sized companies

Small and mid-sized business owners: have you ever felt like you're a small fish swimming in a huge ocean against the tide? You're not sure how to reach your target audience to drive new business, especially amidst stiff competition from big competitors with huge marketing budgets? Stop swimming in circles: the Bailiwick Company can show you the fast lane to reaching your goals by leveraging existing customers to win new business.

Boutique marketing and communications services firm, Bailiwick Company, announced two new service offers targeted at small- to mid-sized businesses yesterday while exhibiting at the Telx 2009 Customer Business Exchange - or CBX - Show that can help businesses leverage satisfied customers to help accelerate the sales cycle and win new business. Bailiwick's "The Right Reference" program offers concrete plans for building a successful customer reference program, while it's "PReference" program packages two of its most sought-after services - customer reference expertise and public relations representation - into an affordable package for clients who want to accelerate their sales cycles and increase exposure for their businesses.

"The Right Reference" offering grew out of Bailiwick's deep and broad expertise in business-to-business customer relationship management for a FORTUNE 500 company, where the company developed best practices for profitably and systemically leveraging satisfied customers to support sales and marketing initiatives. Realizing its expertise could be tailored to any enterprise; Bailiwick developed an offer for a customized customer reference program plan that includes back-end database requirements, customer recruitment plans and implementation, appreciation programs, reference request fulfillment, and database maintenance. Bailiwick can develop the Right Reference plan to be managed in-house, or can act transparently as a client's day-to-day reference program manager.

"As we engage clients - from small businesses to Fortune 100 - we always see a clear need for customer references to support sales, marketing, and corporate communications," says Meridith Scott, Executive Vice President of the Bailiwick Company. "In working with clients, Bailiwick delivers a very systemic method for building and managing such programs that invariably provides double-digit returns on marketing investments. "

For smaller businesses that are keenly aware of the need for both a formal customer reference program as well as the brand-building that comes with public and media relations programs, Bailiwick has developed its PReference offering. Combining the most critical aspects of a reference program and a media relations program, PReference works with clients to draft a prescribed number of customer "win" press releases and recruits customers to participate in an ongoing reference program. For a monthly fee, PReference clients come away with customers to reference in support of sales, increased exposure in the media, as well as ancillary benefits of new Web content for improved search engine optimization.

"Many smaller clients are painfully aware of the critical need to track satisfied customers for mention -- in RFPs, earnings reports, analyst reports, media and marketing materials -- at the same time they're trying to gain  "preference" among their prospective customers," said Janis Burenga, founder and CEO of the Bailiwick Company. "Our PReference program offers the best of both worlds: a limited customer reference program that provides the satisfied customers necessary to close business deals and promote the business, coupled with a steady stream of positive corporate news, at a price point that most businesses can afford."

In addition to these offers, the Bailiwick team has written over a thousand customer case studies for use by clients during the sales cycle, as Web content and as vital elements in its marketing portfolio.  To learn more about Bailiwick's Right Reference or PReference programs and other marketing services, call the company's corporate headquarters at +1 609 397 4880, or email [email protected].


More Stories By Karyn Price

Karyn joined the Bailiwick Company ten years ago, and spends the majority of her time managing media relations and corporate, employee and marketing communications for her telecommunications and technology clients. She currently leads the company's public relations practice. With an eye toward results, she works diligently to secure meaningful coverage for clients in relevant print and online publications, as well as in key financial and analyst reports. Her new-found passion for social media has ignited additional interest for the clients she serves. Prior to joining Bailiwick, Karyn was the communications manager for the Bucks County Conference & Visitors Bureau, where she publicized the beauty, art and culture that the region offers to leisure travelers. Under her direction, the county saw a 43 percent increase in travel leads. She has also spent time in advertising. Karyn holds an M.A. in Professional Communication from La Salle University and a B.A. in Communication from Elizabethtown College. Outside of the office she enjoys music, spending time with family and reading great novels. Please note that the views expressed on this site are mine and do not necessarily reflect the views of the clients I represent.