Public Relations in the Age of New-Media!

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I wonder how many people, as I did, found themselves thrown into confusion by the death last week of Jean Ichbiah (pictured), inventor of Ada.  Learning that the inventor of a computer programming language is already old enough to have lived 66 years (Ichbiah was 66 when he succumbed to brain cancer) is a little like learning that your 11-year-old daughter has grown up and left home or that the first car you ever bought no longer is legal because it runs on gasoline in an age where all automobiles must run on water. How can something as novel, as new, as a computing language possibly already be so old-fangled that an early practitioner like Ichbiah can already no longer be with us? The thought was so disquieting that it took me immediately back to the last time I wrote about Ichbiah, and indeed about Ada Lovelace for whom his language was named. It was in the context ... (more)

Ulitzer’s Amazing First 30 Days in Public Beta

http://twitter.com/fuatkircaali Today marks the 30th day of Ulitzer's public beta. We had an amazing month and perhaps one of the most widely discussed launches of a "new media" site. Gartner recently asked, "Will Ulitzer dominate news content on the Web eventually?" The answer is yes, and I'll explain why. First, I'd like to share some of the 30-day stats with you. We had more than 140,000 visitors who read 197,000 pages of articles, blogs and news stories. The syndicated page views (outside the Ulitzer domain) exceeded 1,369,983 page views. The legendary technology reporter Maureen O'Gara was the most read Ulitzer author with 231,600 rolling page views, and we syndicated more than 3,000 Ulitzer stories. My First Blackberry, Circa 1999 I remember receiving my first Blackberry 10 years ago at the JavaOne conference in San Francisco. It was a small device similar to a ... (more)

Is Ulitzer a New Trend or the Ultimate Death of Journalism?

I must confess I am very new to Ulitzer as an online channel of social communication media. But I am delighted about its raison d'être. However, I cannot but ask these questions: Is Ulitzer the beginning of a new trend or the ultimate death of journalism? Or is it the glorification of e-journalism? The realization of new journalism practice in the age of Web services and Internet Technology? These series of questions are being answered everyday as the new social media moguls and barons and baronesses of the Internet Media launched another online media channel, one after another. We must give kudos to the visionaries among us who realize the powerful role of Internet technology and quickly seized on its powerful promise by giving voice to every kind of idea and thought under the sun. And what has technology not redefined yet? Think about it, from e-retailing to e-democr... (more)

Dual-Licensing Open Source Business Models

To Open Source or not to Open Source - that is the question. Or is it? Open Source has matured into a robust development model, and many businesses that shied away from it are reconsidering it. The good news these days is that Open Source is no longer an all-or-nothing choice. What Is a Dual-Licensing Model?A dual-licensing model is a business model in which a company that markets a commercial software product gives its licensees the choice of two licensing models: Open Source and closed source (or "proprietary"). In this business model, a customer can choose to license the software under the terms of an Open Source license such as the GNU General Public License (GPL). Open Source licenses let licensees sublicense the product's source code to multiple levels of sub-licensees, but require re-licensing in source code format, usually on identical terms. Alternatively, ... (more)

Donation Business Model

The open source movement is something completely new. It doesn't fit neatly into any accepted economic or business theory. For that reason a lot of traditional thinkers, e.g., economists, business people, and investors, are struggling to figure out what it means. Is it the beginning of a new economic order or is it a flash in the pan? The idea that 400,000 software programmers around the world contribute their knowledge and energy for free doesn't make sense to people schooled in Milton Friedman and Karl Marx. Traditional thinkers keep coming back to the same question: "How do these people expect to make a living?" It's a very legitimate question, one that all of us have pondered at one time or another. Is the open source movement a quaint romantic notion that will fade as it grows old? Is it the high-tech version of the Summer of Love? Are the SuSe Linuxs of the wo... (more)

Is the PR Business Extinct? Yes

http://twitter.com/fuatkircaali The short answer is yes. In our estimation, roughly 70% of today's PR firms with their traditional public relations and communications business structures will not survive the fast-approaching social media avalanche. The remaining 30% that need to reinvent their position real fast in their newly morphed industry will prosper, compared to where they were and what they were doing before. For publicly traded companies, current rules dictate that information can be made public by a press release or by a telephone conference call but not simply on a website. Ninety percent of today's PR firms are still in business simply because of this single rule. For the first time three years ago, in 2006, Sun Microsystems CEO Jonathan Schwartz asked the SEC to change this rule. Well, the new White House is already posting the President's weekly address... (more)

PR on Ulitzer: Strategies for B2B Social Media

PR on Ulitzer Carabiner Communications, a public relations firm serving start-up and fast-growth technology companies, has made available a new white paper to help business-to-business (B2B) companies launch social media programs to connect with prospects and customers. Entitled "Social Media: How B2B Companies Can Connect," the new paper explores the evolving social media landscape and explains in detail how companies can launch their own social media campaigns. Also discussed in the paper are key questions executives should ask before starting, how their companies can participate, and how to measure results. This follows Carabiner's March launch of its social media and video service, SocialConnector(SM), which helps clients build and integrate social media tools and content into their online communications campaigns. Since launching its new service, the firm has be... (more)

Here’s Your Social Media Marketing Tool Cheat Sheet

Thanks to my co-author, Joe Pulizzi, and some helpful contributors for making your search for the right implements a lot easier If you are starting from scratch, it’s almost impossible to figure out what social media and other related online tools will be genuinely useful for marketing your business.  Fortunately, Joe has taken the time to assemble and comment on 42 of the most worthy in his blog. You’ll find that a common thread among many of the 42 is that they involve both inbound and/or outbound communication. In other words, they will help you send a message to your target buyers or listen to what those buyers are saying about you. My five favorites of the less well known among the 42 that Joe highlights are: 1) Alltop - The digital magazine rack. Find the alltop for your industry - here’s content marketing. 2) Twitterfeed - Set your RSS feeds to post automatical... (more)

Will PR Firms Survive The New Media Avalanche?

http://twitter.com/fuatkircaali Last week I received an email from Lindsey Miller at Ragan Communications. I answered her questions for a story she was working on here. The following is the full text of my reply to her on this subject. What kinds of PR firm will survive the "fast-approaching new media avalanche"? What steps will firms have to take to ensure that they make it through? I know a lot of PR firms that are chasing new accounts among publicly traded companies, which are seen as cash cows in the business. I also know a lot of firms whose sales teams are larger than their senior account staff which will actually get the job done. These firms have armies of new college-grad telemarketers spitting out press releases to the media. For a while you can get away with both approaches. Once the laws, rules and regulations change, the first group of PR firms will disapp... (more)

Some Surprising Usage Facts About Twitter

Like all new markets or applications, Twitter has early adopters to be followed by the early majority and late majority of the market.  This is not guaranteed, so it will be interesting to see if Twitter can break out of the current usage patterns.  I thought this was compelling data. From Sysomos - Over the past few months, Twitter has experienced explosive growth, attracting celebrity users such as Oprah, and a growing mountain of media and blog coverage. Sysomos Inc., one of the world's leading social media analytics companies, conducted an extensive study to document Twitter's growth and how people are using it. After analyzing information disclosed on 11.5 million Twitters accounts, we discovered that: 72.5% of all users joining during the first five months of 2009. 85.3% of all Twitter users post less than one update/day 21% of users have never posted a Twee... (more)

Social Media is Redefining PR

"Social Media" vs "Traditional PR" discussion which was fueled by two recent blog posts by SYS-CON Media founder Fuat Kircaali; "Is the PR Business Extinct?" and "Will PR Firms Survive The Social Media Avalanche?" continues. Publicity is the act of getting “ink,” but true PR is the strategic crafting of your company’s story, according to Jack Hadley, corporate storyteller and founder of Cowork Utah, a social media workspace in Orem, Utah. Snapp Conner PR hosted the recent clinic in which Hadley shared his strategies with members of the Utah Technology Council (UTC). Hadley noted that according to marketing guru, Seth Godin, only a few companies have a publicity problem, but nearly every company has a PR problem. “Social media is further blurring the lines between PR and marketing,” Hadley said. “Social media is a phenomenon that is creating new mediums great PR fi... (more)